UNIT I
INTRODUCTION 5
Managerial Economics - Relationship
with other disciplines - Firms: Types, objectives
and goals - Managerial decisions -
Decision analysis.
UNIT II DEMAND & SUPPLY ANALYSIS 10
Demand - Types of demand -
Determinants of demand - Demand function - Demand
elasticity - Demand forecasting -
Supply - Determinants of supply - Supply function -
Supply elasticity.
UNIT III PRODUCTION AND COST ANALYSIS 10
Production function - Returns to scale
- Production optimization - Least cost input -
Isoquants - Managerial uses of
production function.
Cost Concepts - Cost function -
Determinants of cost - Short run and Long run cost
curves - Cost Output Decision -
Estimation of Cost.
UNIT IV PRICING 5
Determinants of Price - Pricing under
different objectives and different market structures
- Price discrimination - Pricing
methods in practice.
UNIT V
FINANCIAL ACCOUNTING (ELEMENTARY TREATMENT) 10
Balance sheet and related concepts -
Profit & Loss Statement and related concepts - -
Financial Ratio Analysis - Cash flow
analysis - Funds flow analysis - Comparative
financial statements - Analysis &
Interpretation of financial statements.
UNIT VI CAPITAL BUDGETING (ELEMENTARY TREATMENT) 5
Investments - Risks and return
evaluation of investment decision - Average rate of return
- Payback Period - Net Present Value -
Internal rate of return.
TOTAL
: 45 PERIODS
REFERENCES:
1. Samuelson. Paul A and Nordhaus
W.D., 'Economics', Tata Mcgraw Hill
Publishing Company Limited, New Delhi,
2004.
2. McGuigan, Moyer and Harris,
'Managerial Economics; Applications, Strategy and
Tactics', Thomson South Western, 10th
Edition, 2005.
3. Paresh Shah, 'Basic Financial
Accounting for Management', Oxford University Press,
New Delhi, 2007.
4. Salvatore Dominick, 'Managerial
Economics in a global economy'. Thomson South
Western,
4th Edition, 2001.
5. Prasanna
Chandra. 'Fundamentals of Financial Management', Tata Mcgraw Hill
Publishing Ltd., 4th edition,
2005.
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